Friday, June 08, 2007

Rhymes with crap

There is a sign at a nearby Blimpie sandwich shop that irritates me every time I see it. It displays a picture of a milkshake/frozen concoction, and it reads:

Don't worry, be frappe.

Clearly, the person who came up with this ad campaign has never even heard of the product he or she is trying to pitch.


Blogger susan said...

"Don't be a sap...have a frappe!"

"Drink a frappe if your mind's in a flap"

I'm sure I'll find a way to work this example into a course one of these days.

11:02 PM, June 08, 2007  
Blogger Neel Mehta said...

The verb frappé -- as in the blender setting -- is a two-syllable word and (almost) rhymes with happy.

As the late Richard Jeni said in The Mask: "Forget her, Stanley... that girl will tear your heart out, put it in a blender and hit frappé."

But yeah, the noun version is a single syllable.

4:13 PM, June 09, 2007  
Blogger Songbird said...


9:04 PM, June 09, 2007  
Blogger ewe are here said...

Ugh. Just, ugh.

4:54 PM, June 10, 2007  
Blogger ccw said...


8:36 AM, June 13, 2007  
Blogger La Turista said...

I know it's a bit (very) anal of me, but I HATE those Applebee's "Eatin' GOOD in the neighborhood" commercials. Yeah, I know it rhymes, but based on the shit they serve, the slogan could just as easily be "Eatin' WELL in the Third Tier of Hell."

12:00 AM, June 20, 2007  

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