Monday, May 16, 2005

Why don't they call it Condescension?

In the Sunday New York Times, I noticed a little blip about a new parenting magazine that's coming out called Cookie. Sadly, I can't remember the quote from the paper, 'cause it made me think, "Whoa, I have to find out about these people!"

I found this page, which describes Cookie as "an upscale lifestyle parenting bimonthly."

Then I read this:
Fairchild CEO Mary Berner insists Cookie, with its niche appeal, will stand out from the crowd. “We felt there was a different kind of parent, who is more urban, definitely working, in a professional/managerial job, and who wanted more sophisticated information,” Berner explained, noting Cookie will target women in their 30s. “It’s not about expensive stuff. It’s about the sophistication level.”


Definitely working. God forbid one of those utterly unsophisticated stay-at-home moms accidently picks up this mag. She probably won't understand all those complex and sophisticated words on the pages....

16 Comments:

Anonymous Lisa V said...

Let me get this straight, it's a magazine so sophisticated that only the upper 5% that NYT was talking about will want to read it,( excluding those who stay home, have an ordinary job, or aren't urban) and they call it COOKIE? I didn't know Snotty was taken.

11:11 PM, May 16, 2005  
Blogger Phantom Scribbler said...

Wait, what does "Condescension" mean? Since I started staying at home with the kids, I've had trouble understanding big words.

5:48 AM, May 17, 2005  
Blogger phoenix said...

I am with Lisa on this one. Just call me a regular Jane with a regular job and non-urban... guess that leaves me out and happy to say so!

7:57 AM, May 17, 2005  
Blogger jo(e) said...

Of course they want to target working mothers. By that, they mean women who have money to spend on expensive products. Sophistication usually means the level to which a woman buys into the consumer culture. Advertisers like sophisticated readers.

Does anyone find the name Cookie a little bizarre?

It used to be used as a condescending and misogynist nickname for women ....

8:18 AM, May 17, 2005  
Blogger Angry Pregnant Lawyer said...

See, this is why I love you guys. It hadn't even dawned on me to make fun of the name--I was too busy being indignant about the content of the quotes I'd read. Hahahaha.

Oh, and Phantom, I had originally ended my post with: "Suck it, Phantom," but I wasn't sure if everyone would understand it was meant in jest. Glad to see your mind was going in the same direction, though. ;-) Me use only small words for you now. You savvy?

8:41 AM, May 17, 2005  
Anonymous Anonymous said...

But where's the magazine for working DADS? We're the ones who spend like idiots -- wouldn't we be a more lucrative demographic?

(I'm sorry, I'll translate: "Wouldn't we be the guys who would buy the **** they're selling here?")

- NSAH

8:54 AM, May 17, 2005  
Blogger purple_kangaroo said...

My DH's pet peeve is the way these "parenting" magazines are really "man-hater-mom" magazines. I mean, really . . . a quarter of the articles are about things like how to put on makeup in a hurry, and another 30% are about things like "How to get your husband to play with the baby." And yet they call themselves things like "Parents" and "Parenting Today"--with titles and bylines that admit they're really just for moms in spite of the hypocritical name.

7:28 PM, May 17, 2005  
Blogger purple_kangaroo said...

Oh, I almost forgot to mention the article I saw in a parenting magazine about how to use the same tips you use for dealing with your toddler to "manage" your husband.

7:29 PM, May 17, 2005  
Blogger Rana said...

What's also sort of amusing about this magazine is that it looks like virtually every other stupid "shelter" magazine out there on the racks. I mean, I was expecting something with a bit of visual class, like Simple Living, or Martha Stuart's Living (hmm. hadn't noticed the title parallels before).

Instead, it's cluttered and ugly and covered with all the sorts of headlines that satirists love to mock.

Cookie, indeed!

8:00 PM, May 17, 2005  
Blogger SuzanH said...

I can't believe this exists. Wait, yes I can.

What worries me is that there are people--sorry, Cookies--who are going to buy this and think it's great.

And Purple Kangaroo, seriously? There was an article that told you how to deal with your husband with toddler tricks? I don't have the words. Because like Phantom, I stay at home.

9:44 PM, May 17, 2005  
Blogger Angry Pregnant Lawyer said...

I remember that article our kangaroo friend is referring to. RebelDad had posts on it here and here. SO insulting, so degrading. Blech.

10:18 PM, May 17, 2005  
Blogger Yankee T said...

I wouldn't care if there were a million dollar lottery ticket hidden in one, there is NO FUCKING WAY I could purchase a magazine called COOKIE. Which reminds me of a time when I worked with a crazy bunch of people who would actually pick up the Enquirer at lunch for a laugh. Of course I swore I would never read it, but one time in the lunch room I picked it up, and to my horror, my boss walked in. "Whatcha' readin'?" he asked. Me:
"The Harvard Law Review, why?"

11:16 PM, May 17, 2005  
Blogger Songbird said...

"Definitely working," eh? Because we know that moms who stay at home are doing nothing, right? (Except blogging, of course...)
Gah, I hate this stuff. It reminds me of going to cocktail parties with Mr. Ex, many years ago, and discovering I was the only non-lawyer in the room. I was young and didn't have a graduate degree or plans for one at that point, and I was clearly nothing to anyone there. And not even worthy of buying Cookie, apparently. Bleh. Bleh. Bleh.
Just call me Angry Not-Pregnant Clergywoman.

10:31 AM, May 18, 2005  
Blogger KibitzingShiksa said...

Cookie, hmm? For such a sophisticated magazine, couldn't they have come up with something a bit better than Cookie? Fig Newton? Tiramisu? McVitie Digestive Biscuit, perhaps?

Then again, perhaps naming magazines after slang words for female genitalia is the new chic thing to do? I'm far too unsophisticated to detect the subtlety, apparently. *dramatic sigh*

11:40 AM, May 18, 2005  
Blogger liz said...

Aughhhh!!!

Yuck, ptooie. I can't believe that in the 21st century the "Mommy Wars" are still going on.

I need to go wash my brain out with soap.

1:57 PM, May 18, 2005  
Anonymous Elizabeth said...

Glad to know there are other people out there who felt the same way about the introduction of Cookie. I got a whole flyer trying to convince me to subscribe (HA! They accidentally sent it to a SAHM!) and I wrote a whole blog entry of my own on this...

It's a long story as to how I found your entry on this--long story short, Google has a new blogsearch beta program out there, and someone must have been searching for blog entries about this lady and I was curious about the referral that showed up on my site. : )

10:06 PM, September 24, 2005  

Post a Comment

<< Home